Highlights from Recent Years
2026 – Scalable and technology-driven product platform
- Customer-driven growth as the primary value creation engine.
- Risk-adjusted returns demonstrating quality at scale.
- Clear repositioning from a niche bank to a modern financial ecosystem.
- “Combining platform scalability with bank-grade risk management”.
2025 – Profitable growth with disciplined risk management
- Operational leverage through automation and digital processes.
- Development of a shared platform enables scalable infrastructure.
- “A scalable, technology-driven consumer banking model”.
2024 – Strengthened European presence
- Strategic focus on active customers and long-term value creation.
- Clear ambition to broaden the narrative beyond traditional lending.
- “From lending growth to customer economics”.
2023 – Efficient balance sheet structure and strong capital base
- Increased share of recurring customers.
- Enhanced credit analytics and increased automation.
- “Profitable growth without compromising on risk”.
2022 – High-performing niche bank
- Recognised for high return on equity and disciplined credit underwriting.
- Increased resilience in a macroeconomically uncertain environment.
- “Industry-leading profitability in consumer lending”.
Since Our Inception
Avarda Group was founded in 1987 in Borås, where the business began by offering consumer loans and sales financing within the mail order industry. From these early roots, the Group gradually expanded beyond Sweden into the Nordic region, as well as into Estonia and Poland, laying the foundation for a broader European presence.
A major milestone came in 2012, when the Group obtained its banking license, enabling it to scale its operations and broaden its offering. In 2015, the Group further strengthened its position by acquiring BB Finans in Norway and launching the subsidiary Avarda AB in partnership with Intrum. BB Finans was focused on consumer lending, complemented by a smaller credit card portfolio, while Avarda became the brand under which payment solutions were offered. In 2016, the Company entered a new phase of its development through its listing on Nasdaq Stockholm.
In 2017, Avarda AB became wholly owned, and the Group continued its expansion into new European markets, including Germany. By 2020, Credit Cards had been established as a third business segment, and BB Bank and Avarda AB were fully integrated into the Group, creating a more unified structure.
Since then, the Group has continued to grow across Europe, evolving from a niche bank delivering strong returns through disciplined lending into a broader, more integrated and customer-centric business. In April 2026, the Company changed its name from TF Bank AB to Avarda Bank AB, reflecting a clearer structure and a more unified offering for the future.